Dr. Joseph Jacobs (1859-1929) was an influential Atlanta pharmacist and entrepreneur. Jacobs was raised in Jefferson, Georgia, but his family later moved to Athens where at the age of 13, Jacobs began an apprenticeship with Dr. Crawford Long in the Long and Billups pharmacy. Encouraged by Dr. Long to continue his studies, Jacobs enrolled in chemistry courses at the University of Georgia and graduated from the Philadelphia College of Pharmacy and Science in Philadelphia, Pennsylvania. After graduation he established his own pharmaceutical business in Athens in 1879 called “Jacobs’ Pharmaceutical Laboratory.” In 1884 Jacobs moved to Atlanta and began Jacobs’ Pharmacy Company, a drug merchandising business that expanded into 16 stores. Jacobs’ Pharmacy, located in the Five Points section of downtown Atlanta was the first drug store to serve Coca Cola by the glass at its profitable soda fountain. Jacobs also introduced the “cut-rate” plan of merchandising (i.e., selling merchandise for pennies less than suggested retail prices). Dr. Jacobs had a son, Sinclair Jacobs (1889-1977) who joined his father’s company in 1909 and became its president in 1929. Other genealogical information regarding Jacobs’ immediate family has not been determined.