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Olive Wilson Robinson records of the Atlanta Botanical Garden

 Collection
Collection number: ahc.MSS1297

Scope and Contents

This collection contains brochures, press releases, newsletters, and other public relations materials primarily from Geraldine Laufer's time as Public Relations Manager and Senior Garden Writer at the Atlanta Botanical Garden (ABG). Her major projects include publicity campaigns for the Amorphophallus Titanum bloom, the Children's Garden, and the expansion of the Dorothy Chapman Fuqua Conservatory. Also included in the collection are newspaper clippings and articles written about the garden or by ABG staff, proposals for the book project,Atlanta's Urban Oasis, and several editions of the ABG newsletter,Clippings. Of special interest are ABG's transcriptions of oral history interviews with early members, employees, and organizers of ABG; Laufer's first brochure for the garden, designed in 1977; as well as the invitations to ABG's Garden of Eden Ball.

Dates

  • 1977-2015, undated

Creator

Conditions Governing Access

This collection is open for research.

Conditions Governing Use

Unpublished manuscripts are protected by copyright. All requests to publish, quote, or reproduce must be submitted through the Kenan Research Center.

Biographical / Historical

Olive Wilson Robinson (1943- ) was born to Alexander Love Wilson Jr. (1899-1951) and Sara Shaw Bennett (1905-1992) in Quincy, Florida. She married Roby Robinson Jr. (1940- ), an investment banker from Atlanta, Georgia, in 1962. In 1963, following her graduation from Sweet Briar College in Virginia, the couple moved to Atlanta and raised three daughters, Sara, Trigg, and Eleanore. Robinson opened a small business selling perennial flower borders and was active in the Junior League of Atlanta (JLA) in the 1970s.

Robinson and Barbara Humphreys (1936-2018), first proposed the idea of a botanical garden in Atlanta and garnered support for the creation of the Atlanta Botanical Garden (ABG) from Robinson's business clients, the Piedmont Driving Club, and several Atlanta gardening clubs such as the Cherokee Garden Club and the Greater Atlanta Rose Society. After officially incorporating in 1976, ABG opened in Piedmont Park, Atlanta, on a five-acre plot of land, leased from the City of Atlanta. Robinson and Humphreys served as the first Executive Vice Presidents of the ABG Board of Directors, with William Close (1940-2016) serving as the first Executive Director. Robinson and Humphreys organized ABG's early education and volunteer programs, including weekly educational talks, a demonstration garden, an outdoor children's vegetable garden, and a preschool awareness walk. Robinson also chaired the first annual plant sale for ABG at the Atlanta Dogwood Festival in 1979. In 1980, ABG received a 50-year property lease from the City of Atlanta and continued to expand their education programs and collections. Following her role as Vice President, Robinson served on the Board of Directors until 1985, and became a Lifetime Trustee of the garden. She documented the garden's history and expansion, writing Atlanta Botanical Garden: A Glorified Timeline, published in 2015. The Robinson Gazebo, part of ABG's Skyline Garden extension, was built in 2016 in honor of her contributions.

Biographical / Historical

Geraldine "Geri" Adamich Laufer (1950- ) was born to Albert H. W. Adamich (1923-1989) and Albina F. Adamich (1922-1983) in Euclid, Ohio. She attended the University of Pittsburgh, receiving a bachelor of science in Social Psychology and Education. In 1970, she married David Laufer (1950- ), before completing a Master of Science in Horticulture from Rutgers University. The couple moved to Atlanta, Georgia, in 1977, and Laufer joined the Atlanta Botanical Garden (ABG) as a volunteer, designing the first membership brochure for the garden. She served on the Board of Trustees from 1980 to 1998, before working as the Public Relations Manager and Senior Garden Writer for ABG between 1998 and 2009.

Laufer also founded the Atlanta-area chapter of the Herb Society of America (HSA) in 1980. After receiving the HSA Research Grant in 1988, Laufer authored Tussie mussies: the Victorian art of expressing yourself in the language of flowers in 1993 and the book was awarded Best Book of the Year award from The Garden Club of Georgia, Inc. in 1995. She also taught several courses in the Environmental Horticulture Department at Gwinnett Technical Institute (Gwinnett Technical College) from 1994 to 1998. Her 2-acre home garden in Atlanta, Georgia, was featured on CNN-TV in 1997 and awarded Best Garden in Georgia in the Large Garden category by The Garden Club of Georgia, Inc. in 1998.

A member of the Olmsted Plein Air Invitational's public relations and marketing committee since 2015, Laufer was responsible for copywriting and designing promotional materials for the competition. She was also involved in the planning committee 2015-2019.

Extent

2.5 linear ft. (six document cases)

Language

English

Arrangement

This collection is arranged alphabetically by titles supplied by staff.

Immediate Source of Acquisition

Gift, 2015

Related Materials

Olive Wilson Robinson photographs of the Atlanta Botanical Garden, VIS 549, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Bias in Description

As archivists, we acknowledge our role as stewards of information. We choose how individuals and organizations are represented and described in our archives. We are not neutral, and bias is reflected in our descriptions, which may not accurately convey the racist or offensive aspects of collection materials. Archivists make mistakes and might use poor judgment. In working with this collection, we often re-use language used by the former owners of the material. This language provides context but often includes bias and prejudices reflective of the time in which it was created. The Kenan Research Center’s work is ongoing to implement reparative language where Library of Congress subject terms are inaccurate and obsolete.

Kenan Research Center welcomes feedback and questions regarding our archival descriptions. If you encounter harmful, offensive, or insensitive terminology or descriptions, please let us know by emailing reference@atlantahistorycenter.com. Your comments are essential to our work to create inclusive and thoughtful description.

Processing Information

This collection was processed in 2026.

Title
Olive Wilson Robinson records of the Atlanta Botanical Garden
Subtitle
ahc.MSS1297
Author
Thora Jordt
Date
April 2026
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the Kenan Research Center at Atlanta History Center Repository

Contact:
130 West Paces Ferry Road
Atlanta GA 30305
404-814-4040