Dr. Joseph Jacobs (1859-1929) was an influential Atlanta pharmacist and entrepreneur. Jacobs was raised in Jefferson, Georgia, but his family later moved to Athens where at the age of 13, Jacobs began an apprenticeship with Dr. Crawford Long (1815-1878) in the Long and Billups Pharmacy. Encouraged by Dr. Long to continue his studies, Jacobs enrolled in chemistry courses at the University of Georgia and graduated from the Philadelphia College of Pharmacy and Science in Philadelphia, Pennsylvania. After graduation he established his own pharmaceutical business in Athens in 1879 called Jacobs Drug Company, a drug merchandising business that expanded into 16 stores. The Atlanta pharmacy was located at the Five Points section of downtown Atlanta and was the first drug store to serve Coca-Cola by the glass at its profitable soda fountain. Jacobs also introduced the "cut-rate" plan of merchandising (i.e., selling merchandise for pennies less than suggested retail prices). Dr. Jacobs had a son, Sinclair Sartorius Jacobs, who joined his father's company in 1909 and became president in 1929. Biographical information about M. Sinclair Jacobs has not been determined.