The Winecoff Hotel in Atlanta, Georgia, was constructed and opened in 1913. It was named for its builder, William F. Winecoff. On December 7, 1946 the hotel caught fire with 300 registered guests inside. The first call to the fire department was made at three forty-two in the morning and at six thirty in the morning firefighters were still putting out the flames. Reports state that the fire supposedly started on the west corridor of the third floor of the hotel, from that point the flames spread to other floors. Out of the fifteen story building, the most damage was done to the seventh through twelfth floors. At the time, the building was considered fireproof if the framework of the building remained structurally sound after a fire. Because the Winecoff met this standard, the hotel was advertised to guests as being fireproof. One hundred and nineteen people died in the fire, while another ninety one were injured.