Coca-Cola Company collection
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Coca-Cola Company collection

Descriptive Summary

Repository: Kenan Research Center at the Atlanta History Center. 130 West Paces Ferry Road, Atlanta, GA 30305. 404.814.4040.
Title: Coca-Cola Company collection
Dates: 1911-1975
Quantity: 1.67 linear ft. (1 document case and 1 oversize box)
Identification: ahc.MSS337

Biographical/Historical Note

The beverage Coca-Cola was invented in 1886 by Dr. John S. Pemberton, an Atlantan druggist. First dispensed at the fountain in the drug store of Joseph Jacobs. Stock purchased by Asa G. Candler in 1886 expanded and sold in the 1920s to Robert Woodruff. Coca-Cola is sold worldwide and includes a wide variety of beverage offerings.

Scope and Content Note

This collection is comprised of marketing and advertising materials pertaining to Coca-Cola Company. Included in the collection are miscellaneous publications, advertising brochures, company histories, and company anniversary materials.

Index Terms

Atlanta (Ga.)--History
Business enterprises--Georgia--Atlanta
Clippings (Books, newspapers, etc.)
Coca-Cola Company
Employees' magazines, newsletters, etc.
Kurtz, Wilbur, 1912-1991

Administrative Information

Preferred Citation

Coca-Cola Company collection, MSS 337, Kenan Research Center at the Atlanta History Center.

Immediate Source of Acquisition

Gift, 1980


Conditions Governing Access

This collection is open for research.

Conditions Governing Reproduction and Use

Unpublished manuscripts are protected by copyright. All requests to publish, quote, or reproduce must be submitted through the Kenan Research Center.

Container List




11Photographs of movie personalities used in advertising campaign, 1933-1935
2Miscellaneous publications including "The Red Barrel", 1930s
3Miscellaneous advertising brochures including "The 5 Star Book" for retail dealers, advertising price list, and programs, 1928-1950
4Miscellaneous essays, advertising brochures, and newspaper clippings regarding Coca-Cola, its history and bottling, new products, etc., 1886-1975
5Histories of the company, Dr. John S. Pemberton, and Asa G. Candler, undated
6Annual reports, 1939-1975


MSS OS box 3.94Newspaper clippings, brochures, "The Coca-Cola Bottler" magazine, and a vinyl record., 1911-1969