Southline Press, Inc. records
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Southline Press, Inc. records

Descriptive Summary

Repository: Kenan Research Center at the Atlanta History Center. 130 West Paces Ferry Road, Atlanta, GA 30305. 404.814.4040. reference@atlantahistorycenter.com
Creator: Southline Press, Inc.
Title: Southline Press, Inc. records
Dates: Bulk, 1985-1988
Dates: 1959-1988, undated
Quantity: 4.59 linear ft. (11 document cases)
Identification: ahc.MSS1015

Biographical/Historical Note

Southline Press, Inc. was founded in October 1984 by former Georgia State Senator Todd Evans. From February 1985 to May 1988, Evans published Southline, an Atlanta weekly that offered mostly liberal editorials and published news stories on local politics and government, national affairs, the arts, sports, and cuisine. Evans employed a staff of roughly fifteen to twenty editors, writers, and account managers and leased an office at 761B Peachtree Street in the Midtown area of Atlanta, Georgia. At its peak, the newspaper claimed approximately 40,000 subscribers. Southline ceased publication on May 11, 1988, citing financial problems as the primary reason.


Scope and Content Note

This collection contains corporate records of Southline Press, and includes advertising and administrative records, published articles, and research files. Advertising records include advertising copy, sales records, advertising rates, and sales invoices. Administrative records contain budgets, contracts, reader surveys, and correspondence of Southline publisher Todd Evans. The remainder of the collection consists of drafts and copies of articles published in Southline and subject files on issues such as economic development, campaign finance, capital punishment, nuclear power, housing, and zoning.


Arrangement

This collection is arranged into three series: I. Advertising records, II. Administrative records, and III. Research & Publication records. Within each series, records are arranged alphabetically according to titles supplied by staff.


Index Terms

Advertising--Georgia--Atlanta
Arrington, Marvin S.
Atlanta (Ga.)--Social life and customs
Atlanta Economic Development Corporation
Business records--Georgia--Atlanta
Campaign finance reform
Capital punishment
Carter, Jimmy, 1924-
Civilian review boards (Police administration)
Civitan International
Cleage, Pearl
Clippings (Books, newspapers, etc.)
Economic development projects--Georgia--Atlanta
Education--Georgia
Elections--Georgia
Elementary school facilities--Georgia-- Atlanta
Entertainment events--Georgia--Atlanta
Evans, Paul
Evans, Todd
Farrakhan, Louis
Ferguson, Tom
Friedman, Barry
Georgia--Newspapers
Georgia. Dept. of Transportation
Government financial institutions
Hairston, Julie
Hinkelman, Michael
Journalism
Kroeger, Karen
Law enforcement--Georgia--Atlanta
Municipal government--Georgia--Atlanta
Murray, Steve
Music--Georgia--Atlanta
Neighborhoods--Georgia--Atlanta
Newspaper editors--Georgia--Atlanta
Nuclear power plants
Police--Georgia--Atlanta
Political action committees
Political parties--Georgia--Atlanta
Public housing--Georgia--Atlanta
Public opinion--Georgia--Atlanta
Race relations
Southline (Newspaper)
Sports--Georgia--Atlanta
Syndicates (Journalism)
Theaters--Georgia--Atlanta
Universities and colleges--Georgia--Atlanta
University of Georgia.
Urban renewal
Vine City (Atlanta, Ga.)
Young, Andrew, 1932-
Zoning--Georgia--Atlanta

Administrative Information

Preferred Citation

Southline Press, Inc. records, MSS 1015, Kenan Research Center at the Atlanta History Center.

Immediate Source of Acquisition

Gift, 1989


Restrictions

Conditions Governing Access

This collection is open for research.

Conditions Governing Reproduction and Use

Unpublished manuscripts are protected by copyright. All requests to publish, quote, or reproduce must be submitted through the Kenan Research Center.


Related Material

Southline Press, Inc. photographs, VIS 158, Kenan Research Center at the Atlanta History Center


Container List

 

Series I. Advertising records, 1984-1988, undated

0.42 Linear feet (1 document case)
This series includes camera ready art, records of account executives, advertising invoice records, advertisment rates and sales, the Southline Press, Inc. media kit, proposals, sales commissions, and sales meeting notes. The camera ready art is from outside vendors printed in Southline and refers to graphics and text that have been prepared for publication. Some examples of Southline's in-house advertisements are also included. These advertisements are arranged alphabetically according to vendor name, with the exception of advertisements used in two special issues: the business guide and the entertainment guide.

Box

Fldr

11Accounts & account executives, 1985-1987, undated
2Advertisement rates & percentages, 1985-1987, undated
3Camera ready art, A, 1985-1987, undated
4Camera ready art, B, undated
5Camera ready art, business guide, undated
6Camera ready art, C, 1985-1986, undated
7Camera ready art, D, 1986, undated
8Camera ready art, E, 1985, undated
9Camera ready art, entertainment guide, undated
10Camera ready art, F, 1985, undated
11Camera ready art, in-house advertising, undated
12Camera ready art, L, undated

Box

Fldr

21Camera ready art, M, 1985-1986, undated
2Camera ready art, N, undated
3Camera ready art, O, undated
4Camera ready art, P, undated
5Camera ready art, R, 1986, undated
6Camera ready art, S, 1985-1986, undated
7Camera ready art, T, undated
8Camera ready art, V, undated
9Camera ready art, W, 1986-1987, undated
10Camera ready art, Y, undated
11Classifieds, 1987, undated
12Invoice registers, 1987, undated
13Leads, 1984-1988, undated
14Media kit & proposals, 1985-1988, undated
15Sales, 1986-1987
16Sales commissions, 1986-1987, undated

Box

Fldr

31Sales meeting notes, 1987, undated
 

Series II. Administrative records, 1980-1988, undated

1.25 Linear ft. (3 document cases)
Southline administrative records include budgets, contracts, distribution records, marketing notes and reports, personnel managment records and resumes, and reader surveys. Southline Press used an independent research firm, Chase Research, Inc., to conduct the reader survey. Included are sample surveys used by other weekly magazines, correspondence and reports from Chase Research, Inc., mailing lists used for sending out surveys, written responses to several survey questions, and statistical results of all survey responses. Survey questions cover topics of reader demograhpics, topic preferences, and quality assessment. In this series, there are also several files of personal documents and records belonging to Todd Evans, Southline's publisher. These records include correspondence, narratives about his children, and responses to a state legislator survey he conducted.

Box

Fldr

32Atlanta, Inc., 1987, undated
3Budgets, 1985-1988, undated
4Business gifts, 1987, undated
5Contracts, 1985, undated
6Distribution, 1986-1987, undated
7Equipment purchases, 1986-1987, undated
8Evans, Todd, correspondence, 1985-1986, undated
9Evans, Todd, personal narratives about Hannah & Jesse, 1980-1983
10Evans, Todd, state legislator surveys, 1987, undated
11Mail permits, 1984-1985
12Marketing, 1985-1987, undated
13Personnel management, 1986-1987, undated
14Reader survey, mailing lists, 1987

Box

Fldr

41Reader survey, methodology, analysis, & findings, 1987
2Reader survey, preparation, 1986-1987, undated
3Reader survey, responses to question C12, 1987, undated
4Reader survey, responses to question C12, 1987, undated
5Reader survey, responses to question C13, 1987, undated
6Reader survey, responses to question C13, 1987, undated

Box

Fldr

51Reader survey, responses to question C14, 1987, undated
2Reader survey, responses to question C14, 1987, undated
3Reader survey, statistical results to questions A1-A13, 1987
4Reader survey, statistical results to questions C1-C13, 1987
5Reader survey, statistical results to questions D1-D14, 1987
6Reader survey, statistical results to questions P1-P5a, 1987

Box

Fldr

61Resumes, 1984-1988, undated
 

Series III. Research & Publication records, Bulk, 1985-1988, 1959-1988, undated

2.92 Linear ft. (7 document cases)
This series contains records pertaining to the content published in Southline. There are articles, editorial ideas, letters to the editor, subject files used for research, and typestyles. There is also a file containing contacts of local experts in academics, business, and politics used for researching or preparing stories.
The articles are written by Southline staff and freelance writers. There are draft articles marked with editorial notations, copies of completed articles ready for publication, and rough outlines and tables of content for some of the 1985 issues and all of the 1988 issues. The articles cover a range of topics including local and national politics; social issues such as race relations; and local art, music, and theater reviews.
The subject files contain newspaper clippings, articles, reports, and notes on various topics researched and collected by Todd Evans and the Southline staff. Most topics are related to Atlanta and Georgia-area businesses, politics, and organizations, as well as a few national political and social issues such as campaign finance reform, capital punishment, and nuclear power plants.

Box

Fldr

62Articles, "Chip Shots", 1985
3Articles, "Everyday I Write the Book", 1985
4Articles, Freelance writer submissions, 1985, undated
5Articles, by Murray, Steve, 1985, undated
6Articles, "Smart Mart", 1985
7Articles, "Table of Contents", 1985
8Articles, Volume 3, Number 48, 1987-1988, undated
9Articles, Volume 3, Number 49, 1987-1988, undated
10Articles, Volume 3, Number 50, 1988, undated
11Articles, Volume 3, Number 51, 1988, undated
12Articles, Volume 3, Number 52, 1988, undated

Box

Fldr

71Articles, Volume 4, Number 1, 1988, undated
2Articles, Volume 4, Number 2, 1988, undated
3Articles, Volume 4, Number 3, 1988, undated
4Articles, Volume 4, Number 4, 1988, undated
5Articles, Volume 4, Number 5, 1988, undated
6Articles, Volume 4, Number 6, 1988, undated
7Articles, Volume 4, Number 7, 1988, undated
8Articles, Volume 4, Number 8, 1988, undated
9Articles, Volume 4, Number 9, 1988, undated

Box

Fldr

81Articles, Volume 4, Number 10, 1988, undated
2Articles, Volume 4, Number 11, 1988, undated
3Articles, Volume 4, Number 12, 1988, undated
4Articles, Volume 4, Number 13: Final issue, 1988, undated
5Book reviews, 1988
6Cartoons by Tom Ferguson, undated
7 Computer Publishing sample articles, 1987
8Contacts, 1986, undated
9Editorial ideas, 1985-1988
10Letters to the Editor, 1985, undated
11Letters to the Editor, 1986, undated
12Letters to the Editor, 1986, undated

Box

Fldr

91Letters to the Editor, 1987, undated
2Letters to the Editor, 1987, undated
3Letters to the Editor, 1988, undated
4 San Francisco Chronicle syndicated columns, 1985-1986
5"Shopper's Guide" supplement, 1988, undated

Box

Fldr

101Subject files, Atlanta Civilian Review Board, 1984-1986
2Subject files, Atlanta Economic Development Corporation, 1986, undated
3Subject files, Atlanta General Election statistical results, 1985
4Subject files, campaign finance reform & poltical action commitees, 1986, undated
5Subject files, capital punishment, 1976-1987, undated
6Subject files, Civitan International correspondence & membership reports, 1967-1975
7Subject files, Farrakhan, Louis, 1986
8Subject files, Federal Reserve Bank of Atlanta, 1985-1986
9Subject files, Georgia education, 1984-1987
10Subject files, Key School boy scout hut correspondence, 1959-1960
11Subject files, legislative committees, 1986

Box

Fldr

111Subject files, newspaper clippings, miscellaneous, 1984-1986, undated
2Subject files, nuclear power plants, 1986-1987
3Subject files, police officers, 1986, undated
4Subject files, Presidential Parkway, 1984-1985
5Subject files, press releases, miscellaneous, 1986
6Subject files, Underground Atlanta urban redevelopment plan, 1984-1986
7Subject files, University of Georgia, 1984-1986
8Subject files, Vine City public housing, 1986, undated
9Subject files, zoning, 1986, undated
10"The Straight Dope" syndicated column, 1988, undated
11Typestyles, 1986, undated